I’m Katelyn

a Systems expert specializing

in the Client Experience

What I do

Client Journey Mapping

Get a comprehensive view of how your clients travel through your process and receive strategy on how to create a premium experience that high-ticket clients are looking for.

Done-For-You Setup

Dubsado, ClickUp, ConvertKit, oh my! I provide premium done-for-you setups for several systems that will show high-ticket clients your professionalism and expertise.


I’m passionate about business owners feeling empowered with their systems. I will make sure you have the support and training you need to maintain your system after setup.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

– Maya Angelou

Hey, Y’all!

My name is Katelyn Watson, and I am the founder of 17twelve. I am a Systems Expert specializing in the Client Experience. I help online service providers create a premium experience for their clients by streamlining the back-end of their business.

Working with you has allowed me to free up brain space knowing that my clients are going to be touched and taken care of all through their journey with me without me actually having to email and touch base with them.

– Kristi Wells – Co-Founder of Creative Business Builders

You were so great in taking things that I thought were super complicated and making them seem simple…You have the technical skills to build out systems AND the insight to see what people need to streamline their business (even if they don’t know they need it).

– Anne Schmidt – Anne Schmidt Co.

Katelyn helped me jump a significant hurdle that I had been avoiding for almost a year – getting my Dubsado account set up. I was intimidated, overwhelmed, and unclear about what steps to take on my own, and she listened to me, walked me through my decision making, and then created my system custom for my business and needs.

– Mia Ellis – Amplify Coaching