About Me

Hey, Y’all! My name is Katelyn and I’m a total systems fanatic. My brain has always worked in a very systematic way – always wanting to bring order to chaos and find the most efficient way to do things. I’m always on the hunt for new apps to help streamline productivity (have you heard of Sunsama yet?? #Obsessed). I also have a heart to serve! I love helping making others’ life easier. 

I have always wanted to run my own business. I’ve dabbled in direct sales in years past, and always found myself drifting towards wanting to do all of the behind-the-scenes work all day! When working a business that relies on sales, that’s not the best way to make money. So I decided that I wanted to make money doing what I actually love to do! Thus, 17twelve was formed. 

If I’m not working at my desk, you can find me enjoying time with my daughters and husband, trying to escape the intense humidity of South Carolina.


About 17twelve

The name 17twelve comes from Exodus 17:12 in the Bible. In this chapter, the Israelites are in battle against the Amalekites. Moses, Aaron, and Hur were at the top of a mountain watching the battle play out. Verse 11 says, “As long as Moses held up his hands, the Israelites were winning, but whenever he lowered his hands, the Amalekites were winning”. Verse 12 goes on to say, “When Moses’ hands grew tired, they took a stone and put it under him and he sat on it. Aaron and Hur held his hands up—one on one side, one on the other—so that his hands remained steady till sunset.” The structure in our logo illustrates this concept. 

I know that as a small business owner, your hands can (and eventually will!) grow tired. My mission is to come alongside you, give you a place to rest, and help hold your weary hands up. You were not created to do this alone!