About Me

My name is Katelyn Watson, and I am the founder of 17twelve. I am a Systems Expert specializing in the Client Experience. I help online service providers create a premium experience for their clients by streamlining the back-end of their business.
My clients come to me ready to scale their business, but they’re tired, frustrated, and disorganized in their current processes. We work together to map out an amazing client journey that will turn their clients into raving fans. Once we’ve brainstormed what this premium client experience looks like for their business, I go in and implement everything we discussed within their system of preference (usually Dubsado!) The work I do allows my clients the opportunity to WOW their clients and generate more referrals for their business.
At the end of working together, my clients feel empowered, excited, and have a peace of mind that their clients will be taken care of from Discovery Call to Testimonial.
Are you ready to take your business to the next level? Then let’s chat! I offer several packages that are perfect for serious business owners who are ready to scale their service-based business!

Behind the Name: 17twelve

The name 17twelve comes from Exodus 17:12 in the Bible. In this chapter, the Israelites are in battle against the Amalekites. Moses, Aaron, and Hur were at the top of a mountain watching the battle play out. Verse 11 says, “As long as Moses held up his hands, the Israelites were winning, but whenever he lowered his hands, the Amalekites were winning”. Verse 12 goes on to say, “When Moses’ hands grew tired, they took a stone and put it under him and he sat on it. Aaron and Hur held his hands up—one on one side, one on the other—so that his hands remained steady till sunset.” The structure in our logo illustrates this concept. 

I know that as a small business owner, your hands can (and eventually will!) grow tired. My mission is to come alongside you, give you a place to rest, and help hold your weary hands up. You were not created to do this alone!