My name is Katelyn Watson, and I am the founder of 17twelve. I specialize in helping business owners create a premium Client Experience.

I’m a recovering perfectionist with an eye for details and design. No matter what I’m building, I’m always building with the client experience in mind.  

Want to see how I can help? Book a call below! 


Mapping out a Client Journeys with my clients are one of my favorite things about what I do. Whether we’re mapping out your lead process or your onboarding sequence, I’ll make sure that up-to-date strategy for creating a seamless experience for your clients will guide the way. 


Once we map out your process, I’ll take care of building everything out, designing each piece of your process, and ensure all of the details are taken care of. Best of all, I’ll ensure it’s on-brand and beautiful as well! 


My goal is for you to feel equipped in using your newly-built system, so I’ll ensure you have adequate training in order to make that happen! 

behind the name: 17twelve

The name 17twelve comes from Exodus 17:12 in the Bible. In this chapter, the Israelites are in battle against the Amalekites. Moses, Aaron, and Hur were at the top of a mountain watching the battle play out. Verse 11 says, “As long as Moses held up his hands, the Israelites were winning, but whenever he lowered his hands, the Amalekites were winning”. Verse 12 goes on to say, “When Moses’ hands grew tired, they took a stone and put it under him and he sat on it. Aaron and Hur held his hands up—one on one side, one on the other—so that his hands remained steady till sunset.” 

I know that as a small business owner, your hands can (and eventually will!) grow tired. My mission is to come alongside you, give you a place to rest, and help hold your weary hands up. You were not created to do this alone!

Book a call with me

Are you ready to outsource your Dubsado setup? Are you ready to stand out from the rest of the business owners in your industry? Let’s jump on a call and see if we’re a good fit!